A hot tater: It seems that similar an unrelenting tsunami destroying everything in its path, nobody can finish NFTs from becoming a role of mainstream games. GameStop is another entity jumping on the money-making bandwagon, having reportedly created a team to develop an online marketplace for virtual appurtenances that will include in-game items.

According to the Wall Street Journal, GameStop has put together a twenty-strong team to focus on NFTs and crypto. It is reportedly in talks with cryptocurrency/blockchain companies and game developers/publishers to push forrad with its plans and integrate non-fungible tokens in games, with a market place launching later this year.

GameStop is also reportedly in discussions with partners about creating a number of funds, of up to $100 million each, to invest in NFT content creators and gaming companies.

Turning to virtual items and cryptocurrency is thought to be role of GameStop's attempt at turning around its fortunes. The firm has been suffering in recent years as more consumers opt for digital versions of games over their physical counterparts. The rising popularity of game subscriptions services and streaming is also impacting sales.

GameStop launched a dedicated NFT website last twelvemonth, though information technology currently only offers people a manner to become a creator on its upcoming NFT marketplace.

CNBC reports that the company'south share cost had been falling for the by month and a half but was up 22% following the Wall Street Journal report.

Non-fungible tokens in games is proving a more than controversial topic than the boodle box saga of 2022, when information technology was discovered that information technology would accept four,528 hours of gameplay (or $2,100) to unlock all base-game content in Star Wars Battlefront 2. Stalker 2 devs abandoned NFT plans for the upcoming game due to the backlash, and Ubisoft's Quartz platform announcement video saw a deluge of dislikes; it besides appears that nobody is buying the Ghost Recon NFTs.

However, Ubisoft isn't backing downwards from NFTs, while Konami and Foursquare Enix have announced their intention to embrace not-fungibles. The only industry histrion to speak out confronting them is Information technology Takes Ii director Josef Fares, who said he would rather get shot than add NFTs to his games.