What Does Service End Date Mean On Tracfone
A ways to an finish.
Immanuel Kant said that homo beings should be treated equally an end in themselves and non as a means to something else. In concern and in life, yous will encounter ii types of people: those who treat people like people. Those who care about others, their success and their well-existence are the ones we aspire to be. On the other hand, there are people who treat others as a. means to getting what they themselves want. The idea of treating customers similar an cease. in themselves seems far-fetched, only, information technology's possible.
What marketers can learn from philosopher Immanuel Kant.
Philosopher Immanuel Kant said that human being beings should be treated as an terminate in themselves and non as a means to something else.
That's a scrap abstruse. So, let'due south do some unpacking.
In business and in life, you lot will run into two types of people…
Those who care for people like people.
And…
Those who care for people every bit a means to getting what they desire.
The people who care for people like people are the ones we want to surround ourselves with and the ones we should ultimately aspire to exist.
These types of people legitimately care about others, their success and their well-being. While they might not e'er be the nicest, they're the realest and aren't agape to tell their friends, loves ones, colleagues and clients what they may not want to hear, but demand to hear.
This is the type of person and idea Kant is referring to when he says…
"Man beings should exist treated equally an terminate in themselves."
Now, on the other hand, at that place are too people who treat people every bit a ways to getting what they themselves want. They don't truly intendance about others but might pretend to care about others, particularly if information technology means they will be able to further themselves, their own success and well-being.
These types of people are more often than not very charming, sometimes overly charming, leaving people effectually them with a lingering idea…
This person seems 'too' nice.
This is the type of person and idea Kant is referring to when he says…
"…not as a ways to something else."
So, actually what Kant is saying, is to non be a filthy scheming asshole.
It's sound communication.
Communication I endeavor desperately to follow in my ain life and in my own relationships. Merely, something extraordinarily difficult to follow as a marketer, where much of my success is measured by whether or not I can write words that get people to cough up their hard earned money.
Marketing, in and of itself, is the antonym of Kant's philosophy.
No, this doesn't make all marketers assholes, it only makes us more susceptible to being assholes. When nosotros are marketing to a customer, it'due south easy to view the customer as a means to an stop (or a 'sale') versus an end in themselves.
While at showtime glance, information technology might seem incommunicable, to apply Kant's philosophy in our ain marketing. There are several extraordinarily successful brands living and breathing this philosophy with their customers.
Thee brands living, breathing and marketing Kant's philosophy.
I will acknowledge. The idea of treating customers similar an terminate in themselves versus a ways to an end seems far-fetched and a scrap romantic. But, it'south possible. Or, at least Patagonia , Gumroad and Medium all say so…
Patagonia's founder, Yvon Chouinard, has told customers to cease buying his dress. As a die-difficult environmentalist and humanist, Yvon wants customers to recycle and reuse versus add together to their ever-growing Patagonia collection.
In fact, he wants this then much that he launched the Worn Wearable Wagon, a garment repair store on wheels traveling the U.s.a. repairing Patagonia apparel for free. Every single one of Patagonia's clothes comes with a life-long warranty. That's the epitome of treating customers like an end in themselves.
Gumroad, a super-simple e-commerce and payment processor for non-tech-savvy creatives, is another lovely example.
Their founder, Sahil Lavingia, wrote a stunning piece about how after experiencing massive failure, he inverse the brands focus from strictly "growing revenue" to offering his customers the most corporeality of value possible.
While Gumroad isn't a billion-dollar startup, its impacts is massive.
They have helped creatives all effectually the world earn a total of $178,000,000 doing what they honey. That'south beautiful. Trust me, I know first hand, I used the platform to launch my copywriting guide.
Then, of course, nosotros can't forget about Medium, the online publishing platform ran by series entrepreneur Ev Williams.
Dissimilar every other social media platform, Medium pays its users to create cute, authentic, idea-provoking reads. Their tagline says it all… where words matter. The brand could make more coin if they didn't payout their writers. A lot more money. But, like Patagonia and Gumroad, Medium treats their customers like people, like an end in themselves versus a means to an end.
Now, that's wonderful and all, but how exercise we utilize Kant's philosophy to our own make(south) and marketing?
How marketers can use Kant'due south philosophy to build stronger more accurate brands.
Applying Kant's philosophy begins with removing focus from strictly revenue and growth and refocusing it to the customer and maybe more than this… the person.
Information technology might even crave marketers and entrepreneurs making a consistent effort to proceed their brands small-scale like Yvon and Patagonia — I riff on more than about this thought in How to build a spaceship, my wild voyage discovering the one person business.
With that said, there are a few questions we tin can ask equally marketers that will aid united states make this transition from viewing our customers (be information technology consciously or subconsciously) equally a means to an end to an end in themselves…
For starters, we could ask…
How can we give our customers more than value than they pay for?
I call back most Patagonia customers would agree that they get more than value than they pay for… every product has a lifetime warranty, after all.
Next, nosotros can ask ourselves…
How tin can we give people something valuable they don't have to pay for?
At Love Copy, my creative writing shop, every human on the planet has access to my blog and my free weekly newsletter. While, yeah, I promise they eventually proceed to either piece of work with me or buy my copywriting guide, I am confident that what I requite away for costless is extremely valuable and folks don't accept to pay a dime to admission that value.
And, finally, we demand to constantly challenge ourselves with the post-obit question…
How can we be 100% honest with our customers? Be information technology good or bad.
Shit happens in business. Treating customers as a means to an end is beingness dishonest with them, hiding facts from them or perhaps fifty-fifty disguising our brands equally something they're non.
It's imperative that as marketers we continuously challenge ourselves and our brands to be existent and honest. Not to only be existent and honest well-nigh the good things but all of the things.
I believe that marketers have the ability to make the globe a better place by simply building amend brands.
And, mayhap, this begins and ends with Kant.
Past Cole Schafer .
You gotta check this out — Sticky Notes is my electronic mail listing reserved strictly for entrepreneurs and creatives looking to sell like a Florida Snow Cone Vendor on the hottest twenty-four hours of the yr.
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Source: https://hackernoon.com/a-means-to-an-end-dbf6bdb88af0
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